New partnership: Omega Technologies Holding
New partnership: Omega Technologies Holding
A multi-phase engagement to build the digital ecosystem for one of the continent's most ambitious new technology companies.
Omega Technologies Holding has appointed Refresh as their preferred digital product design studio to build their digital presence from the ground up, starting with the group's business site, followed by dedicated sites for their sub-brands, and ending in commerce.
About Omega
Omega is an Africa-focused technology company designing consumer electronics for markets the global mobile industry has underserved. Their first two smartphone brands launched across the continent this year: Lenix, which sits in the affordable-premium category, and Rimo, built for first-time smartphone users. Both were designed around research across seven markets (Kenya, Ethiopia, Nigeria, Ghana, Uganda, South Africa, and Tanzania) and both are part of a longer strategy to move mobile manufacturing onto the continent in phases, from assembly to full production.
Beyond mobile, Omega operates across three pillars: consumer electronics, mobility, and IoT. The ambition is substantial: to position Africa as a producer of technology, not just a consumer of it.
The work
Our engagement spans three phases.
The first is the Omega Technologies Holding business site: a clear, confident introduction to the group, its pillars, and its long-term strategy. This is the foundation. The site that establishes Omega as a serious, credible technology holding for partners, investors, operators, and retailers across the continent and beyond.
From there, we'll build dedicated sites for the sub-brands. Lenix and Rimo are two very different products for two very different audiences, and each needs its own digital expression: one aspirational and refined, the other accessible and direct.
The final phase is commerce. The infrastructure to sell devices directly across Omega's target markets, with all the considerations that come with African e-commerce at scale: payment methods, logistics, device affordability, mobile-first buyers.
Why this brief matters to us
Most of the digital product work we do is for SaaS and enterprise teams scaling established products. Omega is the opposite direction: a hardware-first company building its digital presence alongside its first generation of devices, for a market that is too often treated as an afterthought by global technology brands.
As a South African studio, the opportunity to help shape how an African technology company presents itself to the world, and to the continent it's building for, is one we don't take lightly. Getting the foundation right matters. We'll share more as each phase goes live.